Accredo by Evernorth – National Bleeding Disorders Foundation (NBDF) Conference Activation
Accredo by Evernorth’s 2024 NBDF Conference activation brought the Junior Care Force (JCF) character hemophilia-focused character ‘Hero’ to life through an interactive booth experience, custom event materials, and a designed activity book for attendees.
Project Overview
This project focused on creating a memorable conference activation for Accredo by Evernorth at the 2024 NBDF Conference. The booth design was inspired by the ‘hideaway’ of Hero — JCF’s hemophilia-focused character. The overall activation was designed to foster engagement and reinforce Accredo’s brand presence through interactive elements and custom-designed materials.
Main Contributions
My role spanned creative development, stakeholder feedback, production oversight, and on-site execution to bring the concept to life successfully.
Booth Concept and Execution
I was included across the full project lifecycle — from brainstorming and concept development to managing client revisions, preparing final production files, coordinating file handoff, and overseeing shipment logistics to support a successful booth activation.
Event Materials & Collateral
Standing banners
Branded swag (t-shirts and superhero capes)
Activity book
Social media content for LinkedIn
Emails (OFT and Marketo)
Medication buck slip
Activity Book
Led the development and production of an interactive activity book. I supported content development, design refinement, and final production delivery. The activity book was designed to extend the booth experience and reinforce Accredo’s brand presence.
The book featured activities such as superhero name creation, mask design, puzzles, and dental-focused questions to promote health awareness.
more coming soon