TECHNICAL AND MARKETING SKILLS
Performance Marketing (Paid Social, Paid Search)
Campaign Analytics & KPI Reporting
Digital Strategy & Channel Optimization
Budget Monitoring & Scope Management
Cross-Functional Collaboration
Client Relationship Management
Healthcare Marketing Environments
EDUCATION
Temple University
Major: Public Relations
Klein College of Media and Communications
Graduated May 2021
Account Coordinator
Evernorth Health Services® (The Cigna Group®)
Remote – Worked from Philadelphia, PA
April 2024 – February 2026
Company Overview
Evernorth Health Services, a premier health services division of The Cigna Group, provides integrated specialty, clinical, and data solutions to improve health outcomes and drive affordability for global clients.
Professional Scope:
- Directed cross-functional collaboration between creative and business stakeholders, serving as the primary lead to drive strategic alignment and execution across enterprise priorities for Accredo Specialty Pharmacy®, Express Scripts®, EviCore®, and MDLIVE®.
- Spearheaded project discovery sessions, translating complex healthcare business objectives into actionable creative briefs, detailed scopes of work, and structured project plans.
- Managed 10+ concurrent initiatives, overseeing timelines, dependencies, and internal resources to ensure consistent on-time delivery.
- Facilitated internal stakeholder review processes, synthesizing cross-functional feedback into clear direction to accelerate approvals and maintain momentum.
- Played a key role in safeguarding account financial health by closely monitoring scopes, tracking spend against estimates, and flagging risks early to keep projects on budget.
- Served as the central point of leadership across creative, production, and project management teams, aligning priorities, resolving roadblocks, and advancing work efficiently through every phase.
- Supported senior leadership in aligning enterprise marketing initiatives with broader business priorities within a highly regulated healthcare environment.
Account Strategist
Quench Agency
Hybrid – Philadelphia, PA
October 2022 – November 2023
Company Overview
A digital marketing agency and specialized branch of Pavone Group, Quench Agency delivers integrated marketing solutions for the Consumer Packaged Goods (CPG) sector. The agency focuses on brand strategy, social media, e-commerce, and performance-driven digital campaigns to enhance consumer engagement and drive growth.
Professional Scope:
- Oversaw day-to-day engagement for key CPG clients, including StarKist® and Del Real Foods, serving as the strategic liaison between clients and internal media, creative, and analytics teams.
- Monitored market trends and competitor activity to support proactive account growth conversations and identify expansion opportunities across paid social, paid search, email, and other digital channels.
- Supported ongoing campaign optimization by identifying audience insights, testing opportunities, and performance trends to improve engagement, conversions, and overall ROI.
- Developed client-facing presentations by compiling performance insights, strategic recommendations, campaign results, and actionable growth opportunities for executive stakeholders.
- Analyzed performance data from Google Analytics and paid media platforms to identify optimization opportunities and inform site improvements, SEO strategy, and ongoing campaign planning.
- Partnered with cross-functional teams to ensure accurate tracking implementation, reporting integrity, and seamless execution across digital touchpoints.
Freelance Content Creator
The Postcard Agency
Remote – Worked from Philadelphia, PA
January 2021 – June 2021
Company Overview
The Postcard Agency is a full-service digital agency specializing in marketing and PR efforts.
Professional Scope:
- Increased site traffic 28% month-over-month by creating innovative, unique copy for Luminii Live Light blog.
- Conceptualized, pitched, and executed Instagram campaigns to broaden audience reach and increase engagement.
- Researched and monitored media and social audiences for campaign insights.
Public Relations Assistant
Aversa PR & Events
Philadelphia, PA
September 2018 – May 2019
Company Overview
Aversa PR & Events is a Philadelphia-based public relations and event management agency, consistently ranked among the top PR firms in the region. Specializing in media relations, event planning, and community engagement, Aversa PR has helped launch well-known restaurants like Cry Baby Pasta, promoted iconic attractions such as the Philadelphia Zoo, and amplified seasonal events like Christmas Village in Philadelphia. With a strong local presence, Aversa PR has created countless impactful campaigns for clients across Philadelphia and the surrounding areas.
Professional Scope:
- Wrote, edited and proofread press releases, media alerts, media coverage reports, and digital copy.
- Assisted in the planning and executing events, such as client activations, restaurant openings, and media previews for television, radio, press and bloggers.
- Compiled client media reports through the database Meltwater.
- Prepared and organized clients and media (FOX, CBS, NBC, PHL, ABC) for television segments, radio interviews (KYW, WOGL) and other related events.
Communications Associate
AP Brand Group
Philadelphia, PA
September 2018 – March 2019
Company Overview
AP Brand Group is a boutique athlete management, brand engagement and special events firm focusing on the sports and non-profit industries.
Professional Scope:
- Researched, created, and pitched news stories to media outlets and bloggers.
- Assisted in identifying, developing and executing client marketing and social media strategies.
- Introduced creative and new ideas for client events, social media, and marketing campaigns.
- Maintained strong social media and client brand presence on Facebook and Instagram platforms.
Social Media Manager
Liberty Event Rentals
Philadelphia, PA
August 2017 – March 2018
Company Overview
From weddings and corporate gatherings to private parties, Liberty Event Rentals offers an extensive selection of stylish, modern rentals, including tables, chairs, lighting, and more. With a commitment to exceptional service, they ensure smooth delivery, setup, and execution, helping clients create unforgettable events with personalized touches that reflect their vision and style.
Professional Scope:
- Administered the creation of a regular social media publishing schedule for relevant and original content.
- Conceptualized several social media marketing campaigns to gain brand awareness of the business.
- Monitored online presence of the company’s brand and engaged with users through social media, strengthening client relationships.